Workday Rising is the company's premier annual event, inviting customers to explore and engage with Workday's latest innovations and insights. As a new member of the events design team, I immediately leveraged Workday's branding guidelines to create cohesive deliverables for various Rising events, including the customer appreciation party, a 5k fun run, and street banners. My designs focused on brand cohesion and elevating our visual identity, all with the goal of ensuring attendees have a positive and unified Rising experience.
Duran Duran headlined an incredible show for Workdays 20th anniversary at Oracle Park. Deliverables for the event included artist poster, DJ trolly, DJ Umamis desk, transportation meterboards and smaller lollipops for directionals!
The annual 5K fun run, which kicked off this year's Rising event, was a resounding success, filled with vibrant energy and smiles. The design incorporated playful illustrations paying homage to the host city of San Francisco and featured a branded hype squad to motivate participants. All deliverables strictly followed Workday's brand guidelines but were enhanced with a unique script typeface to visually capture the excitement of the crowd.
I designed multiple versions of street banners that lined The Moscone Center along 4th, 5th, and Howard Street. These large-scale visuals utilized the Rising event's brand colors and distinct typographical treatment to powerfully communicate Workday's core mission of elevating humans.
Delaney Lumpkin | Delaney.Lumpkin@gmail.com | LinkedIn